Making remote teams work, who are not familiar with each other, requires a more considered and structured nurturing approach to get the best out of the people and the time. It might feel as though you're injecting more formality than you’d like when you start out, but the objective is to set the norms for how the group interacts, and the structure should become a supporting framework rather than a cage.

According to a number of studies, the no.1 reason for start-ups failing is because they fail to achieve product market fit. A primary cause for this occurring can be groupthink. When does alignment become groupthink, and how can a team or leader sense check, and ensure they’re not missing the target because team agreement has unintentionally become the priority?

How do you reinforce brand values and norms when you take away all social reinforcement that comes with working together in person?